Sep 14, 2018
Jessica Watson is the President and Creative Director of
Points North, a graphic design studio based in Baltimore. She is a
Brand and Communications Strategist who partners with CEO’s,
executives and entrepreneurs to transform them from where they are
into where they want to be. With over a decade of experience
working in marketing for diverse companies, global foundations and
startups, Jessica knows what truly drives brand loyalty and
conversions—and it’s not about jumping on the bandwagon of the
latest trend, it’s about the passion you have for your work and how
well you connect with the people you serve.
Jessica has landed coverage in several print and broadcast
outlets, including ABC2 News, FOX 45, The Baltimore Business
Journal, Baltimore Magazine, CityBizList, MyCity4Her, and The
Baltimore Sun. She has served as a manager for B’More Creatives and
the Baltimore Women in Tech networking groups. Additionally,
Jessica is big on giving back to her community. She hosts the
global campaign 28 Days of Kindness in February, and The Have A
Nice Day Project, a quarterly community gathering in Baltimore
where people write positive messages on coffee cup sleeves that are
then donated to local cafes.
Jessica holds a BA in communication from McDaniel College in
Westminster, MD. When she’s not designing, you’ll often find her
working remotely from cities in the US and abroad, kayaking on a
lazy river or planning her next big travel adventure.